Experiential travel has gained traction, reflecting travelers' preference for experiences over material comforts. This is evident in the popularity of activities like guided hikes, cultural workshops, and culinary tours. For instance, instead of lounging by the pool, many travelers explore local food markets in Mexico, take part in a traditional cooking class, or join a guided hike through the Andes mountains.

Travel has always been a way for individuals to explore new cultures, meet new people, and create lasting memories. However, the way Gen Z and Millennials approach travel is distinctly different from previous generations. With their unique preferences and values, these younger travelers are reshaping the travel landscape.